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Why Ingredients Come First
Most Beauty Content Never Looks at the Label
Thousands of beauty articles are published every day. Product roundups, editor's picks, "best of" lists. Almost none of them look at the ingredient list. They tell you how a foundation performs, how it photographs, how it smells — but not what is actually in it.
That matters, because a significant number of products on the market contain ingredients that are banned or restricted in the EU, linked to hormone disruption, or that accumulate in your body over time. They sit on shelves in Boots and Brown Thomas regardless, because the rules only go so far — and most consumers have no practical way to check.
Mrs Makeup was built to fix that, for the Irish market specifically.
Every Product Is Checked Before It Appears Here
Every product in our database has been individually checked against our ingredient standard before it was added. If it passes, it appears in recommendations. If it doesn't, it doesn't appear at all — regardless of how well it's marketed or how popular it is.
The standard covers the ingredients most commonly associated with skin irritation, hormone disruption, and long-term accumulation. Products containing any of them are excluded automatically. Products that contain ingredients that may cause issues for sensitive skin are included but flagged — so you can make an informed choice, or ask the bot for a cleaner alternative.
No sponsored placements. No brand relationships that influence verdicts.
Every category covered
Foundations, concealers, mascaras, primers, lip products, skincare, haircare, bodycare, fragrance and more — with new products added regularly.
Built Because the Information Wasn't Available
There was no Irish resource that combined product availability, ingredient transparency, and honest editorial in one place. International databases exist, but they do not reflect Irish stockists, Irish pricing, or the specific brands that actually make it onto Irish shelves.
So we built it. The Mrs Makeup database covers foundations, concealers, mascaras, primers, eyeshadow, brow products, lip products, blush, bronzer, highlighter, BB and CC creams, and tinted moisturisers — with more categories added regularly. Every entry has been checked by hand against its full ingredient list before it goes in.
No sponsored placements. No brand relationships that influence verdicts. If a product fails the standard, it is not here.
